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Sophie Everett
Oct 18, 20224 min read
Crisis Comms 101: a quick guide
As the coronavirus pandemic unfolds, we need to prepare for uncertain times. Here's a quick 101 on issues management and crisis comms...
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Sophie Everett
Sep 28, 20224 min read
9 agile ways to use up spare marketing budget before year-end
So you’ve been ultra-careful with your marketing budget all year – well done! But how to use up what's left to protect next year's budget?
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Sophie Everett
Oct 14, 20204 min read
5 easy ways to fix an underperforming blog
So you’ve got a blogging strategy going, high on the promise of magnificent SEO performance and a surge in lead generation – but what if...
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Sophie Everett
Sep 14, 20202 min read
Slogans, the Snark and the Rule of Three
Those catchy three-word slogans are everywhere at the moment, with the COVID-19 pandemic resulting in an outpouring of new phrases to...
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Sophie Everett
Nov 29, 20194 min read
10 tactics to get board buy-in for more marketing budget
When you're a B2B marketer and December hits, there are 101 things to think about before you even get as far as Christmas shopping – and...
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Sophie Everett
Oct 23, 20191 min read
Which CRM system should you choose? Gartner's magic quadrant spells it out
Choosing a new customer-relationship management (CRM) system is a huge decision, not always made simpler once you start to do the research.
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